Morten Winther is a lead UX designer originally from Denmark but now in the Bay Area. He approaches design strategically and strives to ensure the future doesn’t turn into a Sci-Fi dystopia. Morten’s worked as a UX consultant and collaborated with organizations like Amazon, Absolut Vodka, and the Danish government, and he’s currently shaping the future of mobility at Volkswagen Group Innovation.
In this episode, we talked about:
- Things to consider to become a sustainable lead design company
- Research and Development design
- Morten’s role in VW Group Innovation Center California
- Creating bold new ideas – sort of mobility and automotive for the Volkswagen, Audi, Bentley, Lamborghini, Bugatti and Porsche brands.
- Voice design
- Creative confidence & imposter syndrome
- Morten’s mentorship life at ADPlist
- What is a good design?
- And MUCH MORE!
Links and Resources:
https://www.linkedin.com/in/mowinther/
Best Interface is No Interface – https://amzn.to/3F19Idj
Erika Hall, Mule Design: https://muledesign.com/blog
