Isabela Freire is a Luso-Brazilian digital designer & art director driven by technology and art. She is currently the Design Team Leader at Arduino, the world’s leading open-source hardware and software ecosystem. The Company offers a range of software tools, hardware platforms and documentation enabling almost anybody to be creative with technology. Isabela believes in design as a lifestyle.
Episode highlights:
- Isabela’s background
- Some of the most impressive stats of Arduino
- Big companies and enterprises using Arduino
- Isabela’s role in Arduino there and what are some of the products she works on
- Isabela on leading a team of 10 designers
- Isabela on working and living in Italy
- Where’s the revenue coming from?
- What are some of the best practices in designing for Arduino?
- Designing tools for interface designers
- Pek asks Isabel: What are some of the Arduino devices in Isabela’s home that she’s using to control something?
- What Isabela loves the most in working with Arduino?
- How Isabel navigated her career and ended up working in Arduino?
- And much MORE!
Links:
https://www.isabelafreire.com/
Instagram: @isabela.fre
Twitter: @1sabelafreire
Here are some books Isabela suggest for designers who are starting:
- AlfaBeta by Aldo Novarese (recently re-edited by the Turim based Archivio Tipografico) for a historic overview and deep dive into Italian type
- Type: A Visual History of Typefaces and Graphic Styles collection from Taschen. A thorough archive and eye candy book
- Thinking with Type by Ellen Lupton is a must for anyone who wants to approach typography
- Ruined by Design by Mike Monteiro, fellow Portuguese designer who puts into perspective our responsibility as designers and ethics
- Susan Kare
Here are some of the Arduino products they’ve talked about:
- Arduino Starter Kit: for the first approach to Arduino and programming
- Arduino Opla IoT Kit: everything you need to create an IoT project very quickly
- Arduino Cloud: our cloud-based platform to control the world around you by creating Things and dashboards and code online
